Evolve Marketing Ltd

Marketing plans that are practical and doable are rare things indeed Overly-complicated corporate-style plans full of ‘WTF does that mean?’ text is a crime punishable by public humiliation here Instead, our digitally-led evolve Marketing Action Plan (eMAP) absolutely nails simplicity and usability

We also specialise in building websites and digital marketing strategies that work, look good AND get solid business results – rather than just “pretty” websites where visual aesthetics override all other considerations

Lastly, we have particular strengths in search engine optimisation (SEO), which means our clients enjoy high Google rankings and highly-qualified organic traffic

One of our guiding principles is to get the strategy right first so that your advertising & marketing works for you, not against you

After conducting a strategy reality check, we often advise clients to do something quite different to what they initially thought they needed Once the strategy is clear, only then do we develop tactical promotional programs aligned with that strategy

It’s much, much easier to complicate things than to simplify But simple messages enter the brain quicker and stay longer

That’s why we invest the extra brainpower up front to boil things down to the key essence – the key issues and the key message to be communicated

Everything we do is unashamedly about selling something We’re strategically driven, not creatively driven

There’s no point in being visually clever or outrageously different if it detracts from the key message and doesn’t lead to the business outcome you want

Getting the strategy right first and using it to inform the design process is one of the key things that sets us apart from people who just do graphic design or web design

There’s always plenty you could do, but it’s a matter of getting clear on the few things you should do

When business owners want more business their first thought is to cast the net wider But your brand ends up meaning less and less to more and more people

We’ll provide counterintuitive thinking and help you avoid poor advertising & marketing choices so your budget is more effectively put to use

Each business is unique, so you won’t get “one-size-fits-all” marketing from us

We’ll give you digitally-led marketing solutions and easily-understood marketing plans that are strategically relevant and customised specifically for your business

Unearthing the gold nuggets

In a competitive market, your brand must project strong individuality and stand out, not blend in

It’s the differences that give people a reason to choose you Every business has gold nuggets hidden in plain sight Our job is to find and unearth them, polish them up and promote them for all to see

So, after the planning is done we don’t leave you on your own; we follow through with the all-important implementation, including…

• eMAP (evolve Marketing Action Plan) development
• They’re action plans, not bottom-drawer stuffers
• Cut through the clutter and get clarity on how to promote your business
• Strategic consulting, strategic planning workshops, digitally-led strategy development
• If you get the strategy right first, everything else will follow
• No waffle; it’s all about generating short-term actions to achieve long-term goals
• Brand clarity first: Brand workshops, brand identity plans, brand story development, positioning strategy
• Brand design second: Logos, business cards, stationery, signage, etc
• Naming: Name & tagline development is a particular in-house strength

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