Elysium Marketing Group

Franchise and restaurant marketing from Philadelphia

Elysium Marketing Group is a full-service agency in greater Philadelphia, Pennsylvania, serving local firms and national clients. The agency describes itself as top rated and award-winning. Its work centers on franchise marketing and on food and restaurant businesses, though its clients also include companies that want a refreshed brand or a new one from the start.

Strategy, brand and creative work

Marketing strategy is planned around a consistent brand and a set of goals the business wants to reach. The agency says it aims to make a company's brand, web design and creative all consistent with one another, so that each piece supports the same message. Creative output includes digital and print advertising, brochures, logos and branding, web design and wall murals.

Digital channels and paid media

Digital work covers email, social media, search optimization and paid media across Google, Bing, Meta, TikTok and Snapchat, together with programmatic advertising. The agency describes its method as testing and learning: it tries options across the channels, measures what works and adjusts accordingly. Lead generation sits alongside email marketing and targeted ads, with the stated focus on return on investment for the client.

CRM and HubSpot work

The agency is a HubSpot partner. It can build a customer relationship management system from scratch or improve an existing set of marketing operations, and it says it works with most CRM systems. Marketing automation is treated as part of the same job, so that follow-up, lead handling and reporting are joined up rather than run as separate tools.

Websites built to be found

Website design and development are done to order. The agency builds responsive designs and optimizes them for search, with the aim of making a site engaging and easy to use for customers and easy for the client to keep up to date. The brand is carried through the site design so the online and print material look like one identity.

Who the agency works with

The agency's work reaches franchise operators, restaurant and food companies, and businesses that want a rebrand. The agency's own pitch is aimed at owners who feel their marketing is not returning enough, who are being charged heavily by other agencies without results, or who feel stretched across too many digital and creative needs at once. It presents itself as a single partner that can take responsibility for the full range of that work, from strategy to finished creative.