Elkins Advertising

Media-agnostic advertising for Northern California businesses

Working from San Jose, Elkins Advertising brings national branding and advertising principles to businesses across Northern California. The agency describes its approach as media agnostic, which means the channel is chosen to suit each campaign. It reports more than 25 years of advertising experience.

Television and radio production

The agency produces television and radio spots and plans where they run through its media planning work. Broadcast carried several of its larger campaigns, including a regional fundraising drive described below.

Print and digital campaigns

Print design covers printed advertising and collateral, and digital advertising covers online campaign work. The agency runs these alongside its broadcast work so that a brand's message stays consistent from one medium to the next.

Launching a start-up in an established category

The agency's work for Planet Orange, a start-up offering eco-friendly termite and pest control, shows how it approaches a new brand in a market dominated by larger firms. Targeted radio strategies and a tongue-in-cheek brand-awareness campaign were used to challenge the established competitors, and the agency says the client is now a steady presence on Bay Area radio.

Rebranding the Silicon Valley Auto Show

When the Silicon Valley Auto Show was rebranded, the agency launched a campaign called The Future of Drive across television, radio and digital media, and brokered partnerships with local newspaper groups to extend the show's reach. The agency reports that the show recorded higher sales and attendance, and that 2018 set a record for profitability and attendance.

Food bank fundraising and dealer group growth

For Second Harvest Food Bank of Santa Clara and San Mateo Counties, the agency combined the food bank's corporate sponsors into a single television and radio fundraising campaign, the Holiday Food and Fund Drive. For the Del Grande Dealer Group, which had four franchises that each advertised separately, it moved most of the budget from print to radio, added television, and built a unified campaign and website. The agency says the group has since grown to 17 dealerships, making it the largest family-owned dealer group in Northern California.