E-Mail Logic

E-Mail Logic, which trades as eMarketing Logic (eML), combines marketing technology with design and campaign delivery. It acts as an outsourced marketing team for businesses that lack extensive in-house resources, and it builds custom automation around client systems.

What E-Mail Logic offers

• Acquisition: finding audiences similar to a client's strongest customers and capturing new leads.
• Nurture: personalised messages that keep customers engaged.
• Retention: work to keep profitable customers coming back.
• Data connection: joining point-of-sale, CRM and e-commerce data into one real-time customer view.
• Platform integration: links with tools such as Klaviyo and Salesforce Marketing Cloud.
• Content design: branded digital material made to engage customers.

Clients

The company targets independent businesses that want stronger results from a lean internal team.

Key facts

• Approach: connect systems, automate personalised marketing, then run campaigns
• Integrations: Klaviyo and Salesforce Marketing Cloud