Drummond Central

Newcastle is home to Drummond Central, an independent creative agency founded in 2004 that works for global brands, fast-moving retailers and what it calls local heroes. Its stated aim is ideas that look good and also perform, and it says it backs bold creative solutions with sharp strategy. The agency describes itself as not for everyone, but for the ambitious and restless.

Campaigns shown on the site

Its pages feature work for the betting brand bet365, including a positioning built around knowing betting and a global campaign tied to the World Cup. Other projects include a bed retailer, a botanically brewed drinks brand, a bourbon brand's summer serve, an Italian broadcaster and a collaboration between a high street bakery chain and a food writer. One bakery chain campaign played with the idea of insuring the nation against disliking a particular cheese.

Recognition

The agency says it has picked up more than 30 industry awards and accolades in three years. Older pages list a pandemic kindness campaign as a winner at The Drum Awards, with shortlistings at Marketing Week Masters and for a campaign pairing a bakery chain with a games console brand. These are the agency's own reports.

Workplace approach

Drummond Central says it runs a diversity, equity and inclusion committee and wants its creative output to reflect the world it lives in. It also lists accreditations covering its business, clients, people and planet.

Drummond Central is an independent creative agency based in Newcastle. It develops campaigns and creative work for global brands, fast-moving retailers and smaller local companies. The agency says it aims for work that is both attractive and effective.

Services

• Creative campaigns: brand-led ideas developed for advertising and marketing activity.
• Strategy: planning that sits behind the creative work, so campaigns have a clear commercial aim.
• Brand positioning: work for clients launching or repositioning a brand, such as retail and drinks names.
• Awards-recognised work: campaigns entered into industry award schemes, with wins and shortlists listed.

Who it serves

Clients range from global brands and fast-moving retailers to local businesses. The agency describes its ideal client as ambitious and open to bold ideas.

Key facts

• Based in: Newcastle, England
• Founded: 2004
• Ownership: Independent
• Culture: Runs a diversity, equity and inclusion committee that shapes agency policy
• Recognition: Reports more than 30 industry awards and accolades over the last three years