DiMassimo Goldstein

DiMassimo Goldstein, which now trades as DiGo, is a brand strategy and advertising agency in New York City. Its method is to pin down one organising idea for a brand and then carry that idea through the story, the culture, the marketing and the customer experience. The agency splits its attention between healthcare organisations and founder-led companies that have stalled at their current size.

What DiMassimo Goldstein offers

• Brand strategy — finding the central idea behind a business and building a system to spread it across every channel.
• Advertising campaigns — creative work for clients, including multi-year campaigns for hospitals and consumer brands.
• Branding — shaping identity and messaging so staff, marketing and technology point in one direction.
• Healthcare marketing — long partnerships with academic medical centres and specialist hospitals, among them a campaign helping cancer patients take charge of their care.
• Behaviour-change communication — earlier work aimed at shifting habits, such as making therapy feel normal and linking families affected by addiction with help.

Who it works with

The agency names academic medical centres, consultancies and education organisations among its clients. Work it lists includes MSK, Dartmouth, a respiratory hospital, HelloFresh, Boar's Head, BetterHelp, Samsung and Go City, which appointed it as agency of record.

Key facts

• Based in: New York City, United States
• Experience: close to three decades of client work
• Also known as: DiGo