Digital Marketing Expert

Digital Marketing Expert, often shortened to DME, is a Dublin consultancy specialising in paid digital advertising. It plans and runs campaigns built on analysis of each account, advising clients on where their media budget will work hardest.

Products and services

• Google Ads and PPC: building, refining and iterating paid search campaigns.
• Social advertising: choosing social ad formats and timing for each audience.
• Re-engagement plans: targeted campaigns to bring back earlier visitors.
• Shopping and programmatic: product listing ads and automated display buying.
• Account guidance: advice to in-house teams on long-term paid media planning.

Customers and markets

DME has worked with an electrical retailer, a large Irish brand, an Irish transport operator, CurrencyFair and Irish Water Safety. It states that it adds no hidden mark-ups and judges its work on performance.

Key facts

• Based in: St Stephen's Green, Dublin, Ireland
• Focus: performance-led paid search and paid social