Dgency.com

A Dhaka agency focused on paid search, Dgency.com runs Google and Facebook advertising for businesses and builds the sites that the advertising sends people to. The agency holds Google Partner status, which is awarded to agencies that have shown strong results over an extended period.

Paid search and social advertising

Dgency manages Google Search, Display, Shopping, video and remarketing campaigns, and it runs Bing ads as well. Its approach starts with the business's objectives and works back from there, using research into the client's market and its competitors. Facebook and Instagram advertising is built on audience data, and the agency says it uses that data to shape a social marketing strategy that earns revenue rather than simply generating reach.

Audits before any changes

Dgency offers a free paid search audit. Its founder and chief digital marketer reviews a client's historic ad data and sets out what he finds. The agency presents the outcome as either an ongoing working relationship or a set of actionable changes the client can make in the ad account to lift performance, whichever suits the business.

Websites, landing pages and tracking

The firm builds websites from single landing pages to full custom sites, and it links that work to conversion tracking. Google Analytics and conversion tracking are set up so that clients can see which campaigns bring results, and conversion rate optimisation follows from that reporting. Search engine optimisation is offered as a way to bring organic visitors to the same sites.

Case examples and partner status

Two client cases are presented as examples. One is TRUE BIJOUX, a jewellery brand, for which the agency worked on a buyer's journey strategy to increase average order size and revenue. The other is Credit Law Center, a credit repair and mentorship firm, whose advertising was focused on a radius of about 25 miles around its Lakeland office, where most of its potential clients live. The agency's Google Partner status is presented as a mark of its long-term results, and it is one of a relatively small group of firms with that status.