Demarca Design

With offices in Covilhã and Lisbon in Portugal and a presence in London, Demarca Design is a design and marketing agency. Brands, companies and product owners come to it for a consistent visual identity and a wider reach, online and offline. Projects can run from logo design to a complete advertising campaign, and the agency describes its aim as bringing out the real message and values of each brand.

Graphic design and visual identity

The graphic design work covers the general concept of a brand, its logo, colour palette, business cards and the wider look of the business across its materials. The aim is for each brand to be expressed in a unique and memorable way, with the same values carried through every piece.

Website design and build

For websites, the agency builds attractive, effective and high-quality sites designed to attract the attention of visitors and grow the client's online presence. Its work covers the whole path from the domain name through to the final experience of using the site, and the sites are described as fast, modern and optimized.

Marketing, advertising and social media

The agency plans marketing that combines classic and digital channels, aiming for shares, recognition and above all results in sales and brand awareness. Its digital advertising includes pay-per-click and pay-per-view campaigns, search engine optimization and other paid media, and it runs social media accounts for clients. Photography and video support traditional campaigns.

Results and how the agency responds

The agency states that its campaigns return, on average, about two times the client's investment, and that in some cases the return has been more than fourteen times. Enquiries are answered with an initial proposal written for the client, rather than through an automated form, and the agency offers a first conversation to understand what the client needs before any work begins.