DBA Agency

DBA Agency trades as Daniel Brian Advertising, a full-service marketing and advertising agency with offices listed in Detroit, LA and Dallas. It specialises in franchise and multi-location brands and in purpose-driven marketing, pairing creative work with marketing automation, data and AI tools.

What DBA Agency offers

• Franchise and retail marketing: campaigns for chains with many locations, including hyperlocal digital marketing for individual outlets.
• Brand consulting: defining a brand's story and identity, with a team that draws on hospitality experience.
• Digital and performance media: digital advertising, media buying and performance marketing across online, broadcast and out-of-home.
• AI, automation and CRM: agent-based AI, CRM and data consulting, and automated creation of marketing assets.
• Journey mapping and digital experience: planning the customer journey, including mobile ordering and telehealth patient experience.

Clients

The agency works with food and restaurant brands, healthcare providers and hospitals, banks and credit unions, retail chains, automotive groups and public service and utility organisations. Named clients include Chick-fil-A, Papa Johns, Penske Automotive and Kasasa.

Key facts

• Offices: Detroit, LA and Dallas
• Recognition: cites an Emmy Award for a Super Bowl TV spot
• Other work: released a hospital video game on Nintendo Switch and PlayStation