Daake

Daake is a brand strategy and identity firm that concentrates on rebrands for organisations going through a significant change. It has been working since 2001. The firm helps leadership teams decide which parts of a brand to keep and which to change, then turns that decision into a brand that staff and audiences can understand and use.

What Daake offers

• Rebrand strategy — guiding leaders through the choice of what to protect and what to change.
• Brand identity — visual identity design built on the agreed strategy.
• Brand voice — writing and messaging to go with the new identity.
• Digital experience — carrying the brand into digital channels.
• Project management — running the rebrand from decision to delivery.

Who it works with

Daake works with organisation leaders on high-stakes rebrands. Past and present clients include UNMC and Nebraska Medicine, and a project inside a college football venue.

Key facts

• Working since: 2001
• Team: senior directors covering strategy, visual identity, brand voice, digital experience and project management
• Approach: senior staff do the work, with fewer handoffs between strategy and production