Cronin

Cronin is an independent advertising and marketing agency based in Connecticut. It covers strategy, creative work, media and communications under one roof, and describes its independence as meaning decisions are made for the client rather than for a holding company. The agency has built brands at regional, national and global scale.

What Cronin offers

• Strategy and research — brand strategy, research and consumer experience planning, led by a dedicated head of strategy.
• Creative and content — campaign ideas, copywriting, brand identity and website work.
• Media — media planning and buying across channels.
• Digital and data — digital marketing plus data science and marketing analytics.
• PR and communications — public relations and corporate comms.
• Production — video content and other production for campaigns.

Who it works with

Cronin runs a health practice serving hospitals and health systems, provider networks, public health bodies, pharmaceutical, biotech, medical device and consumer health brands. Its work also spans consumer products, technology, B2B and financial services. Named work includes Amica, the Jimmy Fund, Dunkin', Webster Five, Modern Woodmen and the CT Office of Manufacturing.

Key facts

• Based in: Connecticut, USA
• Ownership: independent agency
• Specialist practice: health marketing