Copeland and Charrington Ltd

5 benefits of using Copeland & Charrington:

• Full service DR agency with 40 years+ experience
• Dynamic DR ads that exceed sales target
• Up to 75% media savings ensure maximum ROI
• Cost effective qualified lead generation that converts
• Free creative test returns fast results intel with little risk
• Media planning and buying Customer acquisition cost of less than £5 each Increased y-on-y sales by 40% per year over 3 years Consistently beat customer acquisition rate by 5-10% Achieved sales of 7x ad cost In just over one year 100k mail order customers acquired £1M sales in one month

Conversion rate – UP Marketing cost - DOWN £3 5M sales in one year – smashing target acquisition cost

A FREE CREATIVE TEST

Our track record speaks for itself Our creative work and short term media planning and buying consistently deliver to target and above Delivering more customers for less is what we do To show you what is possible we would like to produce a free direct response creative for you to run as a test To learn more about how we could work together and build your business please contact Paul Clover via the contact details below

With over 40 years experience in direct response advertising and marketing, it’s fair to say C&C know a thing or two about how to achieve maximum return on investment

The media and creative tricks that ‘milk’ those extra few percentage points of customer acquisition targets – make all the difference on your bottom line

Being a full service agency, our performance is enhanced by tight communication across all departments: account management, creative strategy and planning, graphic design and media planning and buying Therein, production of campaigns are a 100% integrated and immersive process

Here is a little background on the agency’s principals, Paul Clover and Neil Copeland

Paul’s first job at Brunnings in Whitechapel Road, presented his first chance to understand how the various aspects of direct response advertising worked including: production, layouts, copy writing, account handling and media buying Gaining a Diploma from the British Direct Marketing Association (BDMA) he went on to become a founding member of Copeland and Charrington where he has been involved in countless successful DR campaigns

Neil enjoyed his first taste of DR in the form of work experience at C&C, whilst still at school He went on to broaden his advertising CV via a number of agencies before returning to C&C to help run the media and production departments Neil’s knowledge and contacts within the industry are indispensable when it comes to placing the right ad in the right media at the right time… and at the right rate