Funky Marketing

Funky Marketing is a team of marketers and business strategists who help B2B companies create demand for what they sell. Its view is that business buyers now decide through communities, social channels and people they know, so it aims to get clients into those conversations.

Services

• Business analysis: reviewing a company's current position, capabilities and limits to find what to improve.
• Marketing strategy: a plan for winning qualified leads through content marketing and building relationships that lift conversion.
• Digital marketing execution: running the digital programme that carries out the agreed strategy.
• Brand storytelling: educational content and brand stories meant to build trust with buyers rather than push for a sale.

The agency favours relationship marketing over repeated promotional messaging, with goals such as shorter sales cycles, lower acquisition cost and better retention.

Who it serves

Its clients are B2B companies, including SaaS businesses, and it reports having worked with more than 100 companies.

Key facts

• Focus: B2B and SaaS marketing
• Clients: more than 100 companies reported