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Advertising Company

ConsumerTrack, Inc.

US digital media company, now called GOBankingRates, publishing personal finance content and selling brand advertising

Advertising & Marketing

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ConsumerTrack, Inc. cover

About ConsumerTrack, Inc.

ConsumerTrack, Inc. is a digital marketing and media company that now operates under the name of its main website, GOBankingRates. It built GOBankingRates.com more than a decade ago as a personal finance site for Americans, and the renaming reflects a shift to focus on that owned publication. The company cites a 20-year track record.

Services

Personal finance publishing: news and guides on saving, investing, retirement, banking products and travel budgets.
Brand advertising: marketing products placed in front of the site's finance-minded readers.
Content syndication: visibility for advertisers through partner publications.
Expert content: articles featuring well-known personal finance commentators.

Who it serves

Advertisers, largely financial brands, that want to reach consumers researching money decisions. The company recruits for remote roles in content, product, ad operations and analytics.

Key facts

Current name: GOBankingRates
Flagship property: GOBankingRates.com
Track record: 20 years in digital marketing

Profile written by TrustList from the business's own published information, Sep 2026.

Gallery

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Categories & features

Advertising & Marketing

What the business tells TrustList

Founded: 2006 (20 years) evidence sent

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