Constant Creative

Constant Creative, trading as Constant, is a branding agency and venture studio with a presence in Hong Kong and Copenhagen. It shapes brand identity, positioning and messaging for consumer businesses, and also helps founders build new ventures from an early idea through to launch.

What Constant Creative does

• Brand strategy and identity: positioning, visual systems, naming and messaging for new and existing consumer brands.
• Venture building: work alongside founders on business plans, investor strategy, product prototyping and design for start-ups.
• Market and proposition work: market analysis and sizing, vision and value proposition, and retail or digital strategy.
• Product and service design: visual research, exploration and design of the product or service itself.
• Brand campaigns: campaigns for established names, such as one for the ifc mall in Hong Kong.

Customers and markets

Constant works with early-stage founders and with larger corporations launching new ventures or services. Past projects include a homeware brand built from a cushion line during the pandemic, a cookware brand called Veark, a meditation app and a material science company turned into a household product range.

Key facts

• Based in: Hong Kong, with a base in Copenhagen
• Model: a small in-house team backed by a global network of creative collaborators