Constant Creative

Over the course of 12 months, we worked closely with the founders to define a brand and meditation experience that would feel relevant and as a natural part of people's lives

A natural part of many people’s lives, the industry for adult toys were still filled with taboos Working closely with an ambitious client, we envisioned a completely new brand experience that would raise the bar for the entire industry

An ongoing series exploring the realities for new ventures and consumer brands From foundational brand building to sustainable growth after launch we draw upon our learnings and experience to share insights from the team

That’s a wrap – 2022

A reflective look of the projects and work from the past 12 months

Why brick and mortar is still relevant for new online brands The only branding agency in Hong Kong that’s structured around skills required to launch and grow modern consumer brands With an agile team and a large global network of collaborators, we offer a full service partnership that manages everything brand related within a business

We work with founders at the very early stage of ideas, or big corporations looking to launch new ventures and services With an entrepreneurial team and agile work structure, we collaborate on all aspects of new start up opportunities, from investor strategy to product prototyping or design

• Market analysis & sizing
• Vision & Value proposition
• Retail or digital strategy
• Visual research and exploration
• Product or service design
• New venture design Yóu Yóu
• March, 2021
• A Higher Standard of Brand Purpose

A Higher Standard of Brand Purpose

We work with experienced founders or organisations who have a unique vision and capabilities to build business foundations, where we apply our design framework and global creative network to compliment their launch goals Through visual language and messaging, we craft brands that intrigue and convert the target consumers

• Ethnographic & visual research
• Brand identity & messaging design
• Brand photography & film
• New venture design Bird Meditation Designing the world's most ambitious meditation brand

Designing the world's most ambitious meditation brand

• July, 2021
• Data, Creativity, and the Modern Marketer

Data, Creativity, and the Modern Marketer

We also work with founders who have already made a head start with launching a new venture Whether it’s a minimal viable product for market testing or an operating brand that needs optimization, we take advantage of our fresh point of view as an outsider along with our experience to explore the next best move for the business

• Brand identity & messaging audit
• New venture design Veark A contemporary kitchenware company for makers all over the world

A contemporary kitchenware company for makers all over the world

• June, 2020
• Skip Ad Can a solid value proposition kill the need for advertising?