ClientFirst

Connecticut-based ClientFirst Media LLC runs an integrated media agency. It describes itself as having extensive experience in lead generation for companies and for consumers, and in business-building strategy, and it says it uses every channel that exists today to help clients reach their goals. The firm says it has operated since 1995.

Media planning and buying from the seller's side

Across both traditional and online channels, the agency handles media planning and buying. Its media team has worked in account service for large network television stations, handling national and local sales, and the firm says that seeing the trade from both the network and the client side gives it a useful negotiating view. It says it understands the media sales process well and uses that knowledge to get better results for clients.

Video production for every channel

Video production is offered as a turnkey service, covering the work from planning through to finished content, so that clients do not have to coordinate several suppliers. The firm says its video output is made for every end use, whether online or on traditional broadcast, reflecting how video now matters across both kinds of channel.

Internet marketing alongside traditional advertising

The firm's internet marketing combines inbound marketing tactics, which change constantly, with its long experience in traditional media advertising. Its founder built the early business on retail, media and manufacturing experience. He once ran a furniture chain that he grew from one store to eleven, and he handled television, direct mail, print, radio and database marketing for it. The agency's direct response expertise comes from that background, along with work on advertising strategy for manufacturers and on telemarketing and email programs.

Lead generation and reaching viewers who have cut the cable

ClientFirst says its lead generation reaches both companies and individual consumers. It also offers live streaming alongside broadcast buys, aimed at audiences who have left cable and no longer watch conventional television. The firm says its in-house team has talent across every channel, and that it brings ideas and cost-effective options to clients that want to drive revenue.