Caylor Solutions

Turnaround an unexpected drop in enrollment numbers

Bart doesn’t merely perform a service or deliver a product Instead, he and his team help by upgrading our team’s capacity to master and sustain leverage of these tools and media for mission fulfillment…he is proving to be a game changer for us and for our member colleges

DR. RALPH ENLOW, PRESIDENT EMERITUS ABHE

Caylor Solutions offers quality, professional marketing expertise to higher education institutions We have never been disappointed with the work they have done for us, and we would highly recommend them to anyone wanting to make a significant impact in the world of digital marketing!

DR. CHRIS DICKERSON, CAROLINA COLLEGE OF BIBLICA STUDIES

Caylor Solutions has been a valuable partner Their team was able to come alongside our university’s team in developing fundraising material that accurately represents our university and the heart of our mission Their responsiveness and ease to work with truly made them feel like an extension of our team

Charles Key, Carson-Newman University

We approached Caylor Solutions to assist us with both an overall website design refresh and building a microsite for the launch of our $125 million campaign The Caylor team delivered excellent solutions on both projects under fairly tight deadlines The process was flexible to meet our needs and budget, the team asked good questions and was responsive to our feedback, and their insights and experience ensured the final deliverable was functional and served the needs of the University’s diverse constituencies

Dr. Janice Supplee, Cedarville University

Having Caylor Solutions as a supportive partner in developing effective digital marketing initiatives and thoughtful strategic communications plans to aid in our recruitment efforts, has been a tremendous blessing Being able to work with people who have a deep understanding of the higher education marketing space, with a dedicated focus on small institutions like ours, was a perfect fit We consider them now a part of our ENC family, as we continue to celebrating both large and small achievements for the college together

Taisha Hendrickson, Eastern Nazarene College

Marketing is a critical priority for every college When I encounter a need for marketing help on a campus, Caylor Solutions is always my first choice as a partner on my own projects and as a referral for help with websites, social media strategies, digital marketing, messaging, and any other marketing task They listen well, focus on institutional distinctives, craft thoughtful messaging, and always offer practical recommendations for improving marketing tactics and strategies

Tim Fuller, Fuller Higher Ed Solutions

Caylor Solutions has a knowledgeable team I can trust Their friendly and top-notch service enabled my organization to develop and launch a stellar website quickly We’ll be back again!

Kory Pence, Oklahoma Wesleyan University

Brand Perception: 5 Survey Questions You Should Be Asking

“Brand is just a perception, and perception will match reality over time ” — Elon Musk Brand perception can be a murky subject Not to be conflated with brand awareness, how familiar people are with your school, brand perception is how your intended audiences feel

The DEI Viewfinder: A Practical Tool for Highlighting Inclusion

Diversity, equity, and inclusion (DEI) is top-of-mind for many colleges and universities today, but it is far from easy to implement The DEI Viewfinder is a practical tool that can help make this difficult goal a reality for you and your marketing team Marketing

Leadership Principles for Higher Ed Marketing and Enrollment

Good leadership is essential It makes the difference between thriving and floundering institutions But it is also difficult and rare Fortunately, it is a skill that can be honed Here are some key aspects of leadership to grow in I’ll start with a confession The

How to Articulate Brand Distinctives

Even a small school can stand out in the crowd of educational options by highlighting their brand distinctives through storytelling As a small school, it’s normal to feel like you don’t have the resources you need to accomplish your enrollment goals But you don’t