Advertising Company

Catchword Brand Naming

Brand naming agency that also delivers strategy, linguistic research and visual identity work

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TrustList summary

Catchword Brand Naming is the naming-led branding agency that trades as Catchword. Names remain the service it is known for, but projects can also take in the strategy before a name is chosen, research to test it, and the design work that follows. The firm keeps offices in Oakland, New York, Littleton in Colorado and Calgary.

Products and services

Naming: names for new companies, rebrands, products, services and whole product ranges.
Strategy: defining how a brand should be positioned before names are developed.
Cultural and linguistic research: checking that shortlisted names work across languages and markets.
Visual identity: design that brings a chosen name to life, plus templates for everyday use.

Clients

The agency serves large enterprise clients around the world, including Fortune Global 500 businesses. Examples it lists include naming for Cheez-It products, a new name for the Rotten Tomatoes audience score, and a rebrand for the payments firm TailFin, formerly Client Pay Direct.

Key facts

Offices: Oakland, New York, Littleton (Colorado) and Calgary, Canada
Experience: more than 25 years in naming
Services: naming, strategy, research and visual identity

Summary written by TrustList from the business's own published information, Sep 2026.

Gallery

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Rankings

Catchword Brand Naming is ranked on 3 TrustList rankings: #5 on 1, #6 on 1 and #23 on 1.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. Catchword Brand Naming has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Advertising company · 3 rankings

#5of 8
Colorado
Its profile: “The firm keeps offices in Oakland, New York, Littleton in Colorado and Calgary.”
Of the 8 here, 8 also cover business services and 8 also cover advertising; 7 also work in Denver and 2 also work in Colorado Springs.
Behind Guild Creative, Inc, ahead of Goozmo.
#6of 38
New york
Its profile: “The firm keeps offices in Oakland, New York, Littleton in Colorado and Calgary.”
Of the 38 here, 24 also cover creative and 21 also cover consumer products & services; 35 also work in York and 4 also work in California.
Behind Azam Marketing, ahead of DPDK Digital Agency.
#23of 38
Canada
Its profile: “- Offices: Oakland, New York, Littleton (Colorado) and Calgary, Canada - Experience: more than 25 years in naming - Services: naming, strategy, research and visual identity Catchword Brand Naming is the naming-led branding agency that trades as Catchword.”
Of the 38 here, 17 also cover financial services and 17 also cover medical; 7 also work in Toronto and 2 also work in Kensington.
Behind Idea Factory, ahead of a+g creative group.