Catchword Brand Naming

Catchword Brand Naming is the naming-led branding agency that trades as Catchword. Names remain the service it is known for, but projects can also take in the strategy before a name is chosen, research to test it, and the design work that follows. The firm keeps offices in Oakland, New York, Littleton in Colorado and Calgary.

Products and services

• Naming: names for new companies, rebrands, products, services and whole product ranges.
• Strategy: defining how a brand should be positioned before names are developed.
• Cultural and linguistic research: checking that shortlisted names work across languages and markets.
• Visual identity: design that brings a chosen name to life, plus templates for everyday use.

Clients

The agency serves large enterprise clients around the world, including Fortune Global 500 businesses. Examples it lists include naming for Cheez-It products, a new name for the Rotten Tomatoes audience score, and a rebrand for the payments firm TailFin, formerly Client Pay Direct.

Key facts

• Offices: Oakland, New York, Littleton (Colorado) and Calgary, Canada
• Experience: more than 25 years in naming
• Services: naming, strategy, research and visual identity