Carter Todd Associates

Carter Todd Associates now trades as CarterTodd, a fractional marketing leadership practice led by Lorri-Ann Carter in Columbia, South Carolina. It steps in as a part-time senior marketer for organisations that need a clearer story and direction but are not ready to hire a full-time chief marketing officer.

Products and services

• Positioning and narrative: working out the core message that sales teams, boards and customers can repeat.
• Executive voice and visibility: turning leaders' expertise into public profile and authority.
• Fractional marketing leadership: a senior marketing seat at the table on a part-time basis.
• PR and product launches: analyst relations, trade media and customer stories, as done for a public-safety communications technology company.
• Civic marketing: long-running marketing, communications and community engagement for a downtown revitalisation district.

Customers and markets

The practice serves founder-led firms, professional services firms, B2B technology companies and civic-minded organisations.

Key facts

• Based in: Columbia, South Carolina
• Founded: 1998
• Experience: more than 27 years in marketing, including 20 years as an outsourced CMO
• Earlier work: the business has also published Columbia Home & Garden magazine and designed print advertising