Carrot + Stick

Carrot + Stick is a branding and marketing agency that has worked with brands since 1996, from small local firms to very large corporations. Its work has appeared at the Olympic Games, the men's and women's World Cup and NCAA championships, as well as fairs and festivals across the country.

Services

• Brand development: new brands and refreshes, with a creative team that joins the client's own staff.
• Property naming: research-led naming for commercial property, residential communities and redeveloped sites, followed by brand guidelines and street and amenity signage.
• Sideline hydration programmes: represents manufacturers of sideline hydration equipment and manages programme development, forecasting, design, manufacturing, customisation, warehousing, inventory and distribution.
• Custom sideline equipment: branded equipment, such as pieces made for Powerade's 2021 March Madness activation.

Who it works with

Clients range from small local businesses to global companies, including real estate developers and hydration brands.

Key facts

• Founded: 1996
• Hydration programmes: more than 25 years managing sideline equipment
• Notable client: Powerade