Carrie Potter Group

Carrie Potter Group, now trading as Carrie Potter, is an advisory practice working where sport, business and capital meet. It offers business management and strategy advice to high-performing athletes, entertainers and growth-stage companies, drawing on Carrie Potter's experience teaching sport finance at Rice University and commenting on it in the media.

What Carrie Potter Group does

• Wealth protection and planning: legacy planning, strategy and venture growth for athletes and entertainers.
• Financial advisory: valuation, capital allocation, revenue improvement and investment modelling.
• Commercial strategy: market expansion, positioning and business development for growing firms.
• Partnerships: links civic initiatives with sport businesses.
• Media, speaking and teaching: commentary on sport finance, valuations and commercial trends, and university lecturing.

Who it works with

Its clients are elite athletes, entertainers and emerging enterprises, with a focus on monetising talent and building long-term brand value.

Key facts

• Experience: more than 25 years across finance, sport and business strategy
• Teaching: sport finance lecturer at Rice University
• Roles: strategic adviser, educator and board executive