Cantillion King

Cantillion King is a B2B marketing consultancy in Gloucestershire that has worked with engineering, manufacturing and industrial companies across the UK since 1987. It helps technical businesses explain complex products in plain terms and get noticed in the trade and sector press their buyers read.

Products and services

• Trade and technical PR: press relations placing client stories in trade and specialist media.
• Content: written material that supports sales conversations and builds authority.
• Positioning and messaging: clarifying a firm's proposition so it is easy to understand.
• Marketing support: acting between an agency and an in-house marketing lead for firms without their own team.

Who it works with

Its usual client is a smaller engineering, manufacturing or industrial business, frequently run by its owner and with little in-house marketing, that sells technical products into trade and specialist markets, including the steam sector. Some clients have stayed with the consultancy for over 15 years, and they deal directly with the principal rather than a junior account team.

Key facts

• Based in: Gloucestershire, United Kingdom
• Founded: 1987
• Sectors: engineering, manufacturing and industrial