Buyer Advertising

With offices in Boston, Massachusetts and New York, Buyer Advertising brings brand-building, job advertising and its own hiring software to clients that want to draw in and follow candidates. Its work runs from the first job advert to a hire, and it helps employers keep in touch with applicants as they move through the process. The agency describes its work as strategic communications for digital recruitment branding, marketing and advertising.

Talent Engine hiring platform

Talent Engine is the agency's search engine optimized hiring platform. It is designed to help recruiters attract, engage and track candidates through each stage of the hiring process. Its features include dynamic job postings, a talent network, relationship marketing, integrated AI engagement and track-to-hire metrics. The agency says AI features are built into the platform as part of its wider hiring solutions.

Employer brand development

The agency defines and creates employer brands intended to draw the right candidates to a company. Brand work runs from early market research and competitor review through organizational audits and brand activation to continuing content management.

Recruitment advertising and media buying

Recruitment advertising runs digital campaigns to reach candidates. Media strategy and buying cover programmatic media, passive candidate outreach, social engagement and competitor profiles. The agency also produces supply and demand reports and market trend analysis, which it uses to plan where recruitment advertising should appear.

Source analytics

Source analytics track automatically where applicants come from, so that a client can judge how its advertising is performing. The agency says this allows it to maximize the return on advertising spend and to change its campaigns where the results point.

Search and contract recruiting

Beyond advertising, the agency offers resume mining, contingency search, retained search, contract recruiting, HR consulting and diversity consulting. These services let an employer use the agency both for campaigns and for filling specific roles.

Clients in healthcare and education

Most of the names it lists are healthcare employers, among them Dana Farber Cancer Institute, a healthcare family of companies and a university medical center. It also lists the University of Maryland Global Campus among its client partners. The agency says it works on the basis of long-term relationships built on trust and on recruitment solutions supported by people rather than a ticket system.