Brenton Way

Brenton Way is a growth marketing agency that links acquisition, retention, creative and measurement into a single plan for each client. Senior marketers are embedded with the client team and use AI tools to speed up testing and optimisation, working for startups and scaling brands.

Products and services

• Paid media: search and social advertising campaigns tied to revenue targets.
• SEO and AEO: search engine optimisation plus answer engine optimisation for AI search tools.
• Creative studio: ad creative, brand identity and content marketing, with ongoing creative testing.
• Lifecycle and email marketing: retention campaigns, email and influencer marketing.
• Conversion optimisation: CRO work on websites and landing pages.
• Fractional CMO: growth strategists who act as an outsourced marketing lead.

Customers and markets

The agency targets startups and scaleups; its published case studies include TikTok, FOREO, SmileSet and Autonomous.

Key facts

• Reporting tool: its own marketing dashboard, IcarusX, for cross-channel analytics
• Model: embedded senior marketers working as an extension of the client team