Brass Ideas Advertising

Brass Ideas Advertising, now presenting itself as BrassIdeas, is a San Francisco studio of senior brand strategists and creatives. It takes on problems such as brands that are heavily outspent, brands with little equity that need reviving, and campaigns left unfinished by larger agencies.

Services

• Research: in-depth customer insight work to understand target audiences.
• Brand strategy: big brand ideas, value propositions, positioning and core messaging.
• Upper-funnel creative: campaign work across film, online display banners, billboards, radio spots and printed ads.
• Short engagements: four trial formats: The Brief Fix, An Outside Take, Creative Crack and Strategy Sprint.

Who it serves

It has worked with major brands including Microsoft, Atlassian, Rayovac and Ariat, startups such as SmartRecruiters and Galvanize, and education and nonprofit bodies. It names CPG, financial services, sports and footwear, automotive and technology as strong sectors.

Key facts

• Based in: San Francisco
• Languages: has delivered campaign assets in several languages, including Tagalog
• Work: relaunched a heritage battery brand across the US and LATAM