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Brands are boring

Lisbon naming agency that creates names for new companies and products and does nothing else

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About Brands are boring

Brands are boring is a naming agency with its headquarters in Lisbon. Since 2017 it has concentrated on a single task: coming up with names for companies and products. It deliberately leaves out logos, identity design and wider brand strategy.

Services

  • Company naming: name ideas for new or renamed businesses.
  • Product naming: names for individual products and ranges.
  • Name shortlists: a set of candidate names for the client to review and choose from.

Customers and markets

Testimonials on its site come from business owners in the Netherlands, Australia and Germany, including a coaching business owner who found a name quickly.

Key facts

  • Based in: Lisbon
  • Founded: 2017
  • Team: seven people spread across several countries
  • Specialism: naming only, no logos or identity work

Profile written by TrustList from the business's own published information, Sep 2026.

Categories & features

Rankings

As of 2026-10-07. Organic ranks only; sponsored placements are never ranks.

What the business tells TrustList

Founded
2017 (9 years) evidence sent

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