Brands & Beyond

Brands & Beyond took a humorous approach to deliver the messages wanted by Mawaqif using a mascot that is very relevant to the public and fortifies Mawaqif’s brands using subtle humor that caters to the general public taste and image Emirates Advanced Research and Technology Holding (EARTH) is a limited liability company that was established on 28 July 2008, to provide R&D services and sophisticated technical equipment to government and private organizations It is a wholly owned subsidiary of EAIG EARTH is exhibiting in Dubai Airshow, one of the largest and most successful air shows in the world, connecting aerospace professionals across all areas of the industry to facilitate successful global trade, in Dubai World Central from 08 - 12 November 2016 Therefore, they were looking for a stand design and build experts who can manage every portion of the project

• Arranging the layout with aerospace event theme White, Black and Red
• Furniture setup + Table centerpiece
• 2 Seating Areas For VIPs (Black & Red furniture) :sofa, tables, red carpet
• 2 Seating Areas :Sofas (3 Seaters, 2 Seaters and 1 Seater), tables
• 2 Meeting Areas :Round tables, Chairs
• Round Counter for the catering In the middle of the stand, Lockable and shelfs
• 2 Reception Counters black and white Lockable and shelfs
• High stool chairs (Reception Counters & Catering Counter)
• Branding posters & 3D logos
• Innovation aviation gate with logo
• Wood and glass fences with frosted stickers
• Wooden strips with ADAC logo color
• 2 Screens 48” in chairman room
• Seating areas and coffee tables
• Glass wall with ADAC pattern
• 4 seating area as following with 10 coffee tables:

• 2 area U shape accommodate 24 person
• 3 curve sofas accommodate 12 person
• One main area L shape to accommodate 12 person

• Catering Counter 10m (buffet style with lockers and shelves)

• Cutout wooden slogan (innovation in aviation)

• Big wall with ADAC logo cutout in the center from entrance

• Carpet covering all the place Gulf Fluor - the UAE's leading chemicals manufacturer - opened its new state-of-the-art, world-class fluorine complex at Industrial City Abu Dhabi (ICAD2) In the region the complex is both a first in its kind and the largest, as well as being the fifth largest in the world The complex will be officially inaugurated by HH Sheikh Hamed bin Zayed Al Nahyan, Chairman of the Crown Prince Court (CPC), at a ceremony hosted by Gulf Fluor chairman H E Hamad Suhail Owaida Al Khyeli

• The challenge was to setup and transform an inside area (13m x 13m) to a pleasant and successful ambience for the 150 invitees: senior executives from Higher Corporation for Specialized Economic Zones "ZonesCorp", VIPs and high-profile guests

• beside the media

• The biggest challenge was to make sure that all the targeted media journalists and TV channels will be attending to cover the event and make a big noise about it

• Arranging the layout of the ground floor with an event theme White and Green

• Stage, Screen and sound

• Hard copy and E invitations - Arabic & English Stage, Screen and sound

• press releases - Arabic & English + speech in Arabic