Brands & Beyond

Brands & Beyond is an event and branding agency headquartered in Abu Dhabi in the United Arab Emirates. It plans and runs events, designs and builds exhibition stands, and handles branding and marketing campaigns, describing itself as covering the full event process. Much of its listed work is for government bodies and large state-linked companies in the UAE.

What Brands & Beyond does

• Event organisation and management: national day celebrations and public festivals, run from concept to delivery.
• Exhibition stands: design and build, including layout, furniture, VIP seating, meeting areas and reception counters.
• Brand identity and strategy: shaping brand narratives, identities and strategy.
• Awareness campaigns: films, posters, banners, digital messages and presentations for public or staff audiences.
• Advertising and social media: newspaper ads and management of social pages.

Customers and markets

Its portfolio names ADNOC and the RTA for National Day events, the Al Dhafra Wedding 2024, a multilingual heat-stress safety film for ZADCO workers, a humorous mascot campaign for the Mawaqif parking system, and an EARTH stand at the Dubai Airshow 2016.

Key facts

• Based in: Abu Dhabi, UAE
• Core services: events, exhibition stands, branding, marketing