brand x

brand x is a brand consultancy made up of people from branding, strategy, design, advertising and digital backgrounds. Its focus is on finding what sets a client apart from competitors and expressing that difference across the brand, from launch-stage companies to established enterprises refreshing a product.

Services

• Brand strategy: positioning a brand in open space within its market.
• Brand identity: logos and visual identity systems.
• Brand naming: story-led names for companies and products.
• Market research: studies of target audiences and market dynamics.
• Brand voice and copy: defining tone and writing core messages.
• Marketing, web and spaces: marketing materials, photo shoots and video, websites, and interiors or physical spaces that carry the brand.

Clients

Its published case studies include Storyful, Azuca, Bel-Fries and Lord & Taylor.