Brand Insiders

Brand Insiders is a brand consultancy that works from strategy down to day-to-day delivery. It helps organisations set a clear purpose and message, then get staff, customers, investors and recruits hearing the same story.

What Brand Insiders offers

• Research and brand strategy: consultation and storytelling to bring out an organisation's story.
• Identity: creative direction and planning to set a brand's voice and visual style.
• Culture alignment: engagement principles and values for teams.
• Brand architecture: choosing the right brand model for groups and divisions.
• Communications: messaging, design, campaigns, guidelines and toolkits.
• Campaigns and film: integrated launches and video case studies.

Customers and markets

Clients range from start-ups and scale-ups to listed and private organisations, with a strong showing in professional and financial services. It ran the June 2024 UK launch campaign for Forvis Mazars, produced client video case studies for the same firm, and refreshed the employer brand of investment manager Martin Currie.

Key facts

• Client stages: start-up, scale-up and established organisations
• Channels used: outdoor, digital, podcast audio and direct client communications