Brand Ignite

Brand Ignite is a market research and brand strategy agency in Leicester, set up in 2013. It designs studies and turns the findings into stories that brand teams can act on, and runs its own viewing facility in the city.

What Brand Ignite offers

• Brand tracking — ongoing measurement using its HEART model, aimed at guiding future plans as well as reporting past results.
• Communications research — testing whether advertising and marketing messages land with their audience.
• Innovation research — developing ideas for new products and services from opportunity to concept.
• Category exploration — studying how consumers live with a category and a brand.
• Segmentation — grouping customers to find what drives commercial success.
• Brand strategy — new strategies or refreshes based on the research.

Who it works with

It works with brand and marketing teams exploring categories, planning campaigns or launching new propositions.

Key facts

• Based in: Leicester, UK
• Founded: 2013
• Facility: Ignition Rooms, a viewing and creative space in central Leicester
• Method: its Inspiration System for research design and insight storytelling