Boylan Point Agency

From a car dealer's adverts to a full-service shop in Sonoma County

Boylan Point Agency, in Santa Rosa, California, dates its start to 1997, when it made adverts for a local Dodge dealership. According to its site, the firm has since grown into a full-service marketing agency that has consulted for more than 150 local businesses, large and small, and it says that mix of clients has given it a large collection of tools and strategies to pass on. It describes its team as having over two decades in digital work and more than 25 years of production experience in television, radio and traditional media. The agency says it prefers long-term relationships with local businesses and that it always gives its honest opinion on the option it considers most effective.

Websites that double as sales tools

The web side of the business covers custom design and development. The agency says it approaches each site with fresh creative energy and aims for pages that are intuitive, responsive and easy to use on a computer, tablet or phone, since search engines favor sites that work well on every device. It also takes existing websites and reworks them so that they act as a real marketing tool instead of a brochure.

Search, analytics and paid campaigns

As a self-described Bay Area SEO and SEM agency, it runs ongoing search engine optimization campaigns and offers a free audit of a client's current site so the owner can see where it ranks. It reports on performance through Google Analytics and uses the SEMrush toolset for its search work. Its online team includes people certified in SEO, Google Ads and social media. For quicker visibility it builds pay-per-click campaigns on Google, Bing, Yahoo, AOL, Facebook and similar platforms, and it advises clients on whether a social media campaign is likely to pay off, noting that results differ from one business to another.

Television, radio, print and brand work

Traditional media remains part of the offer. The agency produces television, radio and print advertising and campaigns, and its design group handles art direction, illustration, layout and production, along with print management and print brokering. Branding work is aimed at helping a business tell its own story consistently wherever customers meet it. Projects the agency points to include rebranding a hospital, building its website and supporting materials, and creating a website for a brewery.

Community involvement

The agency says it takes part in the life of Sonoma County and has used its marketing and technology knowledge to support nonprofit organizations there and further afield. It lists clients across nearly every industry sector, most of them close to its home county and the surrounding region.