BORN - Lexington

BORN - Lexington is a branding, design and advertising agency in Lexington, Kentucky. It develops brand strategies and visual identities, then carries them through advertising, printed material and packaging. The team says each piece of work should have a clear rationale and serve the long-term personality of the brand.

What BORN - Lexington offers

• Brand strategy: defining how a brand should connect with its audience.
• Identity design: logos and visual identities for new and existing brands.
• Packaging: pack design, as in its identity and packaging work for Double Barrel Honey.
• Advertising: campaigns across print, digital and physical settings.
• Collateral and reports: sales kits, brochures and annual reports.

Customers and markets

Published clients include Horse Country, Double Barrel Honey, UK HealthCare (for its 2017 annual report) and BPM Lumber, which covers tourism, food, healthcare and building supplies.

Key facts

• Based in: Lexington, Kentucky
• Approach: brand-focused and design-led