BORN

BORN, also known as BORN Group, is a global digital agency and consultancy that designs and builds brand experiences. Its work joins creative, content and ecommerce, and it describes its method in three stages: imagine, build and run. Tech Mahindra acquired the agency in 2019.

Products and services

• Strategy and experience design: brand strategy and user-centred design for websites and digital products.
• Commerce platforms: omnichannel shopping builds, including SAP Customer Experience projects.
• Content production: creative and content for campaigns and digital channels.
• Data-led execution: using customer data to put a strategy into practice.
• Operations support: ongoing running and performance of digital platforms.

Clients

BORN works with large consumer and service brands. Published projects include an omnichannel shopping build for an airport group, online storytelling for watchmaker RADO, work for Oreo and a site for a concierge medicine provider.

Key facts

• Parent company: Tech Mahindra, since 2019
• Offices: include Costa Rica, Bangalore, Chennai, Chicago, London, Malaysia, Manila, New Jersey, New York, Pune, Singapore, Tokyo and Toronto
• Awards: SAP APJ Partner Excellence Award 2020; four Webby wins in 2021 for Oreo; 12 dotCOMM awards in 2022