BoardActive

BoardActive makes software that lets brands reach users of their own mobile apps based on where those users go. App owners and marketers use it to send messages tied to physical locations and to measure how campaigns affect store visits.

What BoardActive offers

• Geofencing — marking out places to trigger, measure and retarget app users when they visit.
• Location-based push notifications — scheduling mobile messages sent at a chosen place and time.
• Audience segmentation — automatic grouping of users into live segments, with profiles holding interactions and transactions.
• BrandDrop — a patented self-service platform for in-app brand experiences that gathers first-party data.
• VisualMatic — patented camera technology where users point a phone at visuals or logos to get information and offers.
• Analytics — reporting that turns location data into measurement and segments.

Who it works with

It is aimed at brands, app owners and marketers who run their own consumer mobile apps.

Key facts

• Patents: BrandDrop and VisualMatic are both described as patented
• Model: self-service B2B software platform