BN Branding

BN Branding is a small strategic branding practice in Bend, Oregon, run by John Furgurson. It works on brand messaging first and design second, and it only takes on companies where it can deal directly with the person who makes the decisions.

Products and services

• Brand strategy: setting out a clear, shared positioning, audience and value proposition.
• Naming: helping companies choose brand names; Furgurson has written a book on the subject.
• Content: blog posts, articles, video scripts and books aimed at thought leadership and lead generation.
• Advertising: campaigns in whatever format a client needs.
• Websites and design: planning and writing sites that sell as well as build the brand, plus packaging and visual design.

Customers and markets

The firm concentrates on four areas:

• Golf courses, equipment makers and golf travel
• Food and packaged food brands
• Medical practices such as paediatrics, orthopaedics and neurology
• Resorts, travel and tourism in the Northwest

Key facts

• Based in: Bend, Oregon, United States
• Experience: Over 30 years, according to its founder
• Founder: John Furgurson