BMi Research

Consumer Behaviour & Insights

Understanding consumers is key to business and brand growth We deliver consumer B2B research studies using qualitative and quantitative methodologies with modern field collection methods, including Online, CAPI, CATI and PAPI BMi delivers actionable insights on bespoke studies to answer key strategic questions

Specialising in reading the market environment, price tracking and measuring share of shelf within the retail and wholesale landscape Partnering with our clients to support their strategic initiatives, we provide solutions to assess on-shelf pricing, promotional pricing and E-Commerce pricing within South Africa and neighbouring countries

BMi Research’s service has always been professional, prompt, and efficient, driving collaborative efforts to maximise the return on investment through tailormade pricing reports for Massmart banners

We found BMi to be world class in many ways They have been our preferred supplier since the 1980’s and their service has always been friendly, helpful, courteous and above all professional

What’s brewing? The current state of SA’s coffee industry

South Africa’s coffee sector took a huge knock in 2020,

Covid pandemic shifts consumer demand for dairy-based beverages

Growing consumer demand for nutritionally-rich and convenient beverages that are

New schools research tool assesses learner, parent satisfaction

Increasing pressure on schools to retain existing learners and attract

Demand for non-alcoholic beverages sees some recovery in 2021

The majority of non-alcoholic ready to drink (RTD) beverages which

Pie category expected to continue to experience constraints

Although Covid-19 restrictions have been lifted and the pie category

BMi Research plots new strategic direction

Agility, interconnected data and actionable research insights are the standards