BMi Research

BMi Research carries out market research across the South African value chain and has done so for more than 50 years. It runs custom studies and tracking tools that tell manufacturers and retailers how consumers behave, how ads perform and how products are priced on shelf.

Services

• Consumer behaviour and business insights: consumer and B2B studies using qualitative and quantitative methods, with fieldwork done online, face to face with tablets, by phone and on paper.
• Advertising monitoring (Adcheck): tracks a client's advertising and messaging, and that of rivals, to guide marketing plans.
• Pricing intelligence: price tracking and share-of-shelf measurement in retail and wholesale, covering on-shelf, promotional and e-commerce prices.
• Statistical modelling: modelling work to support strategic decisions.
• Industry reports: category studies on sectors such as coffee, dairy drinks, non-alcoholic beverages, pies and schools.

Who it works with

BMi serves brand owners, retailers and wholesalers. A Massmart testimonial cites pricing reports for its store banners, and one long-standing client says it has used BMi since the 1980s.

Key facts

• Market: South Africa and neighbouring countries
• Experience: more than 50 years