Blue Laser Digital

Columbus, Ohio has a small team of in-house developers doing web design, search marketing and paid advertising for local businesses: Blue Laser Digital. The agency describes its aim as building extraordinary digital experiences that grow businesses and brands.

Search, design and paid work from a Columbus base

Its work starts with analytics and research, then runs through search engine optimization, local SEO and paid search, so people can find a business and connect with it in a way that feels authentic and relevant. A design side covers user-centered design, including UX, UI and interaction design, which combines information, functionality, usability and web design into an experience that is easy to use. Content marketing and PPC campaigns are listed as separate services.

Web development and WordPress

The agency says it offers full stack web development from design and coding to page speed work and complete website overhauls. It reports more than twenty years of experience in web design, and its developers have become skilled in WordPress customization and plugin creation. It builds with open-source tools chosen so that a platform can grow and change over time.

Blue Laser rejects one-size-fits-all web design. It argues that a website is often a business's first impression and says it creates custom designs reflecting the personality of the business and the needs of its customers.

A local team

The firm points out that its lean team of developers is located in Columbus, so clients can call for a chat about the work at any time. It presents itself as an extension of the customer's own team, there from project conception to launch and beyond.

Case stories

Four case studies are teased on the site: a local business that reached more nearby customers after content marketing and a redesigned customer experience, an ecommerce business that gained exposure through design and strategy, a brand that found its voice through storytelling, and a non-profit that began getting results from targeted pay-per-click campaigns.