Blink SEO

Blink SEO is a marketing agency that works with Shopify stores carrying hundreds or thousands of products. Its approach centres on taxonomy: organising a catalogue so shoppers can find the right item, then using that structure to scale search and paid campaigns. The team combines data science, software engineering and e-commerce search experience.

What Blink SEO does

• E-commerce SEO: technical, category and product-level optimisation, including international SEO and migrations to Shopify.
• Taxonomy and catalogue structure: built with Macaroni, the agency's own software for mapping product categories.
• Paid media: Google Ads, Merchant Center feed management and Meta advertising for online shops.
• Content: content production led by a dedicated content lead.
• Data analysis and audits: performance audits, reporting dashboards and deeper analysis of traffic or sales declines.
• Support for in-house teams: one-off or ongoing help for internal SEO teams, plus white-label projects.

Clients

The agency focuses on e-commerce SMEs, D2C brands and multi-brand retailers, with clients in the UK, US, Europe and Asia. Its analysts and developers work across Shopify, Magento, BigCommerce, Aero Commerce and WooCommerce.

Key facts

• Leadership: founder and MD Sam, working in SEO since 2007
• Recognition: won an SEO agency award at the National Digital Awards
• Own software: Macaroni, for product taxonomy
• Platforms: Shopify, Magento, BigCommerce, Aero Commerce, WooCommerce