bleublancrouge

bleublancrouge, often shortened to BBR, is a creative marketing and communications agency with offices in Montreal and Toronto. It describes itself as independent and runs integrated campaigns, taking a brief from strategic direction through to finished content and paid media. Adapting brands for other markets is a stated strength, keeping a brand's personality intact while respecting local culture.

Services

• Strategy and ideation: clarifying a client's challenge, setting priorities and laying strategic groundwork.
• Creative: stories, content and experiences designed to work at every customer touchpoint.
• Production and optimisation: an in-house studio that produces and adapts content and adjusts it based on results.
• Media planning and buying: planning media mixes so work reaches the intended audiences at the right moment.
• Brand language: adapting brands for new markets without losing their character.

Clients

Case studies and client names include Desjardins, Marie Morin, Boréale, Cadillac Fairview, Sico, Arterra Wines, Behaviour Interactive and Drug Free Kids Canada.

Key facts

• Based in: Montreal and Toronto
• Group: part of the Humanise Collective, a union of nine complementary businesses