BKM Marketing Associates, Inc.

BKM Marketing Associates, Inc. is a direct marketing agency that concentrates on banks and other financial services organisations. It combines direct mail with digital channels and keeps a deliberately lean team, bringing in creative talent, data sources and production partners to suit each project.

What BKM Marketing Associates, Inc. offers

• Direct mail marketing: targeted mail campaigns, often blended with digital activity.
• Digital and omnichannel marketing: online display advertising, email and multichannel campaigns.
• Bank mergers and conversions: a specialist practice that helps acquiring institutions communicate with customers of the banks they take over while meeting regulatory requirements.
• Strategy and analytics: a process of analysing, planning, creating and implementing campaigns, then reviewing the results.
• Content strategy: planning and producing marketing content for clients.
• Industry insight: reports, webinars and articles on direct mail, omnichannel lessons and tracking competitors.

Customers and markets

Its clients are mainly banks and financial institutions; one client review describes a working relationship lasting nearly two decades.

Key facts

• Specialism: bank and financial services marketing
• Sustainability: funds tree planting through One Tree Planted and buys carbon offsets through terrapass to balance its mail, display and email output