Billion Dollar Boy

Billion Dollar Boy, often shortened to BDB, is an agency that plans and runs social and influencer marketing for brands. It works from offices in New York and London, is part of BDB Group, and says it has worked in influencer marketing for more than a decade.

What Billion Dollar Boy does

• Influencer and creator partnerships: matching brands with creators, from single collaborations to large advocacy programmes.
• Social content: producing content made for social channels.
• Community building: building brand communities online and through in-person events.
• Social commerce: designing shopping experiences inside social platforms.
• Paid media and campaign management: planning, buying and running campaigns.
• Companion: its own software for finding influencers, managing campaigns and tracking results.

Clients

Consumer brands that want to reach audiences through creators. Its campaigns are shaped by Creator Instinct, its own method for turning social trends into influencer work.

Key facts

• Based in: New York and London
• Group: BDB Group
• Platform partnerships: Meta, TikTok and YouTube (as stated in earlier listing text)