Birdie Communications

Birdie Communications, now presenting itself as Birdie & Partners, is a Dubai agency that combines brand strategy with performance marketing and e-commerce growth work. It describes itself as a multidisciplinary group that plans the strategy before any copy or design is produced. Its campaigns have run across the MENA region.

What Birdie Communications does

• Brand strategy: research and insight that shape positioning before creative work begins.
• Performance marketing and user acquisition: paid campaigns aimed at sales, app installs and retention.
• Conversion optimisation and website redesign: reworking sites so more visitors buy or sign up.
• E-commerce growth: localised content and user experience work for online sellers.
• Video, social media and shopper marketing: campaign content across channels, plus digital development.

Customers and markets

Its recent work includes Powder Beauty, EduPloyment across eight markets, ACWA Power's Saudi National Day 2024 campaign and Machii Tea in the KSA beverage market. Earlier campaigns covered Shop and Ship, Aramex, Tefal, Alcatel across five countries, Lootah Real Estate, Amadeus, VLCC and the St. Regis Doha.

Key facts

• Based in: Jumeirah Lake Towers, Dubai
• Other office: Beirut (earlier work)
• Current name: Birdie & Partners