Bailey & Co.

Bailey & Co. is a consultancy and branding firm that works where business meets society. It helps companies hit their commercial targets while also meeting the expectations of employees, customers and other stakeholders, on the view that doing good builds stronger ties with consumers.

What Bailey & Co. offers

• Purpose-led consultancy — advising companies on how their business can create change beyond profit.
• Branding — shaping brands around their role in society.
• Advertising — campaigns that link a brand's good works with how it talks to consumers.

Who it works with

The firm works with brands seeking more meaningful connections with consumers by showing the good they do in the world.

Key facts

• Approach: stakeholder-focused, purpose-led branding