Advertising Company

BackLite Media

Out-of-home media owner running design-led billboard sites in the UAE, UK and Saudi Arabia

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TrustList summary

BackLite Media owns and sells outdoor advertising space, placing brand campaigns on specially designed billboard structures at landmark locations. It operates in the United Arab Emirates, the United Kingdom and Saudi Arabia, and calls its approach Desirable by Design.

Products and services

Landmark billboards: large, design-led outdoor sites in busy, high-profile locations.
Unipoles and roadside sites: outdoor formats in Dubai and other cities.
UK Landmark Series: London sites such as the Wandsworth Roundabout, Cheyne Walk and Chiswick Towers.
Campaign planning: advice on sites, locations and partnerships for brand campaigns.
Research: published work on the emotional impact of premium outdoor advertising.

Who it works with

BackLite serves brands running outdoor campaigns in the Gulf and in London, and highlights luxury and retail campaigns in its gallery.

Key facts

Markets: UAE, UK and Saudi Arabia
Parent: Multiply Media Group
UK arm: BackLite UK, formerly London Lites
Saudi arm: BackLite KSA, launched with Cenomi Centers

Summary written by TrustList from the business's own published information, Sep 2026.

Gallery

2 images - click to enlarge

Categories & features

Toronto
In Person
Digital
Driving
Media
Tilbury

Rankings

BackLite Media is ranked on 1 TrustList ranking at #26.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. BackLite Media has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Advertising company · 1 ranking

#26of 20
Toronto
It is one of 2 here listing driving.
Of the 20 here, 16 also cover creative and 13 also cover advertising & marketing; 4 also work in Ontario.
Behind Arctic Designs, ahead of Beaver Marketing.

As of 2026-11-02. Organic ranks only; sponsored placements are never ranks. How TrustList ranks