BackLite Media

BackLite Media owns and sells outdoor advertising space, placing brand campaigns on specially designed billboard structures at landmark locations. It operates in the United Arab Emirates, the United Kingdom and Saudi Arabia, and calls its approach Desirable by Design.

Products and services

• Landmark billboards: large, design-led outdoor sites in busy, high-profile locations.
• Unipoles and roadside sites: outdoor formats in Dubai and other cities.
• UK Landmark Series: London sites such as the Wandsworth Roundabout, Cheyne Walk and Chiswick Towers.
• Campaign planning: advice on sites, locations and partnerships for brand campaigns.
• Research: published work on the emotional impact of premium outdoor advertising.

Who it works with

BackLite serves brands running outdoor campaigns in the Gulf and in London, and highlights luxury and retail campaigns in its gallery.

Key facts

• Markets: UAE, UK and Saudi Arabia
• Parent: Multiply Media Group
• UK arm: BackLite UK, formerly London Lites
• Saudi arm: BackLite KSA, launched with Cenomi Centers