Archetype Graphic Design & Writing Services

How we help you succeed

Branding & Graphic Design

Good writing is good thinking, and most projects start with the text We create original content for any type of printed piece (reports, brochures, trade show exhibits, etc ) and digital marketing tools (blogs, social media posts, email campaigns, slide decks, video, websites, and more) Or, we can edit/proof content you provide We also produce detailed writing style guidelines and brand standards guides Take advantage of our commitment to results

Your website is the hub of the wheel of your organization’s marketing efforts In addition to the design/build process, we can write your site content for you We provide WordPress training and ongoing site maintenance You can also count on us for your social media effort, blogging, video production, and email campaigns Our comprehensive approach means we strive for a deep understanding of both your target market and your overall marketing goals, thereby maximizing your ROI

If you had unlimited time and money, you could employ every known marketing strategy, and each would contribute to your success The reality is we must determine in advance which strategies are most likely to achieve the results you want in a cost-effective way If you already know what tools you need, that’s great If not, we'll help you figure it out

We’ve been doing print management in the Triangle for more than 25 years, and we strive to secure the best combination of price, quality, and service for you every time In addition, we provide you with access to wholesale printing prices for numerous standard items and FREE use of our stock art library

Passion for what we do, coupled with cost-effectiveness and superior attention to detail When you choose Archetype, you enjoy a fast, hassle-free production process for web and print Our 50-point checklist ensures top quality before your project goes online or on the press

Tom Forsythe, the graphic designer/web developer, and Elizabeth Forsythe, the writer/marketing consultant, complete each of your projects personally, while communicating with you every step of the way We are fully invested in each project we take on, and we make it easy for you to implement marketing strategies that produce the results you want You know that making a positive first impression on prospects is essential to initiating new business relationships Well-designed marketing tools that support repeat contacts with potential customers and supporters allow you to maintain and nurture these relationships Whether you have a detailed marketing plan or are unsure which efforts would be the most cost-effective for your organization, we can help With Archetype, you can implement affordable marketing strategies that get results and pay for themselves many times over

• What our clients are saying
• Lloyd Schmeidler, Project Manager, City of Durham “I have enjoyed working with Elizabeth and Archetype for many years
• Archetype did a great job redesigning a website that I was involved with, using WordPress
• org
• They trained me to update the site and add content to it on my own
• Elizabeth and Tom continue to provide occasional guidance on how to address problems on the website
• They are both great professionals who are easy to work with! I wholeheartedly recommend them
• ” Lloyd Schmeidler, Project Manager, City of Durham “I have enjoyed working with Elizabeth and Archetype for many years Archetype did a great job redesigning a website that I was involved with, using WordPress org They trained me to update the site and add content to it on my own Elizabeth and Tom continue to provide occasional guidance on how to address problems on the website They are both great professionals who are easy to work with! I wholeheartedly recommend them ” Avance Care offers primary medical care for all ages seven days a week Their unique model allows you to be treated by your regular family doctor, even if you become sick or injured in the evening or on the weekend Avance Care has experienced explosive growth Since we began providing marketing services for them in 2008, the number of their practice locations in the Triangle has increased from 1 to 14

JTC is a residential contractor serving the Triangle and Triad that focuses on exterior renovations Originally founded in 1989 to provide roofing, they’ve greatly expanded their offerings over the years to include services like siding, gutters, and painting The owner needed a new website to explain the benefits of these services and why prospects should choose JTC over the competition

This nonprofit provides a free week of summer camp to kids with a parent who is wounded, ill, injured, or fallen due to military service Having worked with 100+ nonprofit groups, Archetype was thrilled to write and design their 16-page Summary Report for 2011–2014 Camp Corral has grown over 700% since its inception in 2011

Did you know teen pregnancy rates in North Carolina have fallen 71% since 1990 to the lowest rates in recorded history? Our client SHIFT NC has been an integral part of this public health success story for more than 30 years The 2016–2017 annual report we created for them provides details on how they lead our state in improving adolescent and young adult sexual health In addition, Archetype Graphic Design & Writing Services adapted outcome infographics from the report for use on social media