Archiive Digital (Shanghai) Co., Ltd.

Foreign restaurant and hospitality brands entering China often have to start their reputations from nothing, and Archiive Digital in Shanghai has built its portfolio around that task. The agency centres on WeChat, local community building and offline launch events, and its case studies come mostly from Southeast Asian hospitality names reaching Chinese and Taiwanese audiences.

Building a new brand on WeChat

For Solaire Resort, an integrated resort in Manila, the brief was awareness and loyalty from scratch among Chinese audiences. Archiive used WeChat as the brand's main voice for information and content, added a short campaign to widen online exposure, and ran a VIP Journey campaign on the platform with an interactive H5 page, where users could win a three-day, two-night trip to the resort.

Word of mouth around each restaurant

For Song Fa Bak Kut Teh, a Singapore brand that began in 1969, the agency chose a localized word-of-mouth approach. It created interest groups around each outlet, engaged followers daily and offered vouchers and rewards for return visits and reposts. An October social campaign aimed at sales conversion was released in phases on the official WeChat account and in a WeChat group, with a further H5 page for interaction.

Opening an outlet in Taipei

When Song Fa opened its first Taiwan outlet in a Taipei department store in September 2019, Archiive organized the opening, from the venue and staffing to the running order, so that the welcome ceremony felt authentic. It designed and produced the offline materials: a main backdrop, a gift box for media partners, VIP invitations and thank-you cards.

Press and social in a new market

It also invited three local television stations, 70 online media platforms and ten influencers to cover the launch, and prepared an official question-and-answer session so reporters could learn about the brand. After the launch it managed the brand's online marketing in Taiwan, including Facebook and Instagram content in graphics, short video and illustration, combined with advertising and local expressions.

Archiive Digital (Shanghai) Co., Ltd. is a digital marketing agency based in Shanghai that helps foreign brands reach audiences in China. Its case studies centre on WeChat, community building and offline brand events.

What Archiive Digital (Shanghai) Co., Ltd. offers

• WeChat brand channels: running official accounts as the main voice of a brand and publishing its content.
• Social campaigns: phased campaigns with interactive H5 pages, such as a prize draw for a VIP resort trip.
• Local community marketing: word-of-mouth interest groups near each restaurant outlet, with daily engagement and rewards for repeat visits.
• Event management: planning opening ceremonies end to end, from venue to staffing and running order.
• Creative design: offline marketing materials and visuals for store openings.

Clients

Hospitality and food brands entering China and Taiwan. Examples include Solaire Resort in Manila and the Singapore restaurant brand Song Fa Bak Kut Teh, whose first Taiwan outlet in Taipei it launched in September 2019.

Key facts

• Based in: Shanghai
• Main platform: WeChat