Archiive Digital (Shanghai) Co., Ltd.

October Social Campaign was planned to help with sales conversion, promoted campaign phase by phase on both Official WeChat Account and WeChat Group, also developed a H5 to enhance brand awareness and user interaction

• Song Fa Bak Kut Teh First Outlet in Taiwan Offline Opening Ceremony The first outlet of Songfa Bak Kut Teh in Taiwan was opened in Taipei SOGO Fuxing Store in September 2019
• As the organizer of opening event, Archiive lead the event from planning to venue to personnel and process arrangements, to presented a welcome ceremony in authentic style for Songfa to enter the Taiwan market

Song Fa Bak Kut Teh First Outlet in Taiwan Offline Opening Ceremony The first outlet of Songfa Bak Kut Teh in Taiwan was opened in Taipei SOGO Fuxing Store in September 2019 As the organizer of opening event, Archiive lead the event from planning to venue to personnel and process arrangements, to presented a welcome ceremony in authentic style for Songfa to enter the Taiwan market

• Song Fa Bak Kut Teh Taipei Outlet Opening Creative Design Combining Songfa's brand tonality with the urban landmark in Taipei, Archiive designed and produced a series of offline brand marketing materials, like the main visual back panel for the opening ceremony, the media partner gift box, the VIP invitation letter and thanks card, to created an event experience full of Songfa culture for the VIPs participating in the opening ceremony

Song Fa Bak Kut Teh Taipei Outlet Opening Creative Design Combining Songfa's brand tonality with the urban landmark in Taipei, Archiive designed and produced a series of offline brand marketing materials, like the main visual back panel for the opening ceremony, the media partner gift box, the VIP invitation letter and thanks card, to created an event experience full of Songfa culture for the VIPs participating in the opening ceremony

• Song Fa Bak Kut Teh Taipei Outlet Opening PR & KOL PROMOTION In response to the news media promotion in the Taiwan market, we invited 3 well-known local TV stations, 70 online media platforms, and 10 KOLs in Taiwan to compete to release relevant news about Songfa Bak Kut Teh new opening in Taiwan
• The special cuisine and the future development direction were reported in detail
• We have also prepared an official question and answer session for the Taiwan market, so that the local media can learn more about Songfa culture as much as possible

Song Fa Bak Kut Teh Taipei Outlet Opening PR & KOL PROMOTION In response to the news media promotion in the Taiwan market, we invited 3 well-known local TV stations, 70 online media platforms, and 10 KOLs in Taiwan to compete to release relevant news about Songfa Bak Kut Teh new opening in Taiwan The special cuisine and the future development direction were reported in detail We have also prepared an official question and answer session for the Taiwan market, so that the local media can learn more about Songfa culture as much as possible

• Song Fa Bak Kut Teh Digital Strategy Management in Overseas Market Archiive provided Songfa with the brand strategy and management of Taiwan's online marketing, including the maintenance and operation of Facebook and Instagram which is not limited to graphics, short videos, illustrations, etc
• By combining advertising campaigns and localized expressions, Archiive successfully implanted Songfa in the hearts of Taiwanese

Song Fa Bak Kut Teh Digital Strategy Management in Overseas Market Archiive provided Songfa with the brand strategy and management of Taiwan's online marketing, including the maintenance and operation of Facebook and Instagram which is not limited to graphics, short videos, illustrations, etc By combining advertising campaigns and localized expressions, Archiive successfully implanted Songfa in the hearts of Taiwanese

• RCI：CHINA DIGITAL MARKETING RCI is the market leader in vacation exchange, offering the world’s largest vacation exchange network and providing unrivalled products and services
• Archiive was tasked to manage the official WeChat account with upgraded functions and new content format that is more applicable to the local audiences
• New functions include Live Chat (Customer Service Online), New Member Lounge sign in so that serve members better

RCI is the market leader in vacation exchange, offering the world’s largest vacation exchange network and providing unrivalled products and services Archiive was tasked to manage the official WeChat account with upgraded functions and new content format that is more applicable to the local audiences New functions include Live Chat (Customer Service Online), New Member Lounge sign in so that serve members better

• RCI：THANKSGIVING CAMPAIGN The first WeChat campaign done by RCI utilizing a campaign theme of “Gratitude” to its faithful followers
• This campaign also coincides with Thanksgiving season for relevance
• Users are channeled to the campaign H5 pages via the official WeChat account
• Once in, they will receive a personalized Thank You letter, submit their personal information (for backend tracking) and stand to win a destination prize via digital scratches

The first WeChat campaign done by RCI utilizing a campaign theme of “Gratitude” to its faithful followers This campaign also coincides with Thanksgiving season for relevance Users are channeled to the campaign H5 pages via the official WeChat account Once in, they will receive a personalized Thank You letter, submit their personal information (for backend tracking) and stand to win a destination prize via digital scratches

• RCI：MEMBER LOUNGE MICROSITE Archiive planned, designed and developed a microsite based on the new concept of an online virtual Membership Lounge where new members are able to acquire relevant information interactively
• And on the backend, RCI Customer Service are able to track the information viewed by each member and follow up directly which is a core part of their business

Archiive planned, designed and developed a microsite based on the new concept of an online virtual Membership Lounge where new members are able to acquire relevant information interactively And on the backend, RCI Customer Service are able to track the information viewed by each member and follow up directly which is a core part of their business

• JEJU SHINHWA WORLD : WEBSITE An iconic Integrated Resorts in Jeju Island, South Korea
• Agency is tasked to create, design, develop and manage the project’s digital assets for both the China and Global market marketing requirements
• The website is in 6 languages and incorporates ticketing system for the project’s Theme Park, Water Park and Lionsgate Movie World, It also includes integration of Hotel booking systems with the 4 Hotels (Somerset, Landing, Marriot and 4 Seasons) that will be opened from Jun 2017 onwards

JEJU SHINHWA WORLD : WEBSITE An iconic Integrated Resorts in Jeju Island, South Korea Agency is tasked to create, design, develop and manage the project’s digital assets for both the China and Global market marketing requirements The website is in 6 languages and incorporates ticketing system for the project’s Theme Park, Water Park and Lionsgate Movie World, It also includes integration of Hotel booking systems with the 4 Hotels (Somerset, Landing, Marriot and 4 Seasons) that will be opened from Jun 2017 onwards

• JEJU SHINHWA WORLD : CHINA DIGITAL MARKETING Online strategy planning to create awareness, exposure and loyalty of a new brand from ground zero for the China audiences
• Official social media platforms include Sina Weibo and Tencent Wechat as the main voice of the brand to disseminate information and content for the project in the beginning stages
• KOLs are engaged for planned campaigns to widen the exposure online to target audiences
• Both accounts were launched in Jul 2017 and have since gathered an average increment of 1,000 followers per week

JEJU SHINHWA WORLD : CHINA DIGITAL MARKETING Online strategy planning to create awareness, exposure and loyalty of a new brand from ground zero for the China audiences Official social media platforms include Sina Weibo and Tencent Wechat as the main voice of the brand to disseminate information and content for the project in the beginning stages KOLs are engaged for planned campaigns to widen the exposure online to target audiences Both accounts were launched in Jul 2017 and have since gathered an average increment of 1,000 followers per week

• JEJU SHINHWA WORLD：DIGITAL SUMMER CAMPAIGN A summer campaign was launched on both social media platforms with directed conversion on the official website
• The core concept of the campaign was to hit on the touch point of “No More Excuses” , failed promises between friends, family and couples, for a pre arranged overseas holiday,2 viral videos were produced to create awareness online
• One is from a perspective of a buddy that has just being “played out” by her friends on an earlier agreed trip, and the other is from the angle of a mother who has had enough of her husband empty promises
• Style of the video was done by the leads “dissing”
• This is also to coincide with the hugely popular variety program “The Rap of China” during the summer period to bring more awareness to the campaign
• Media placements for the campaign were done both online (Official WeChat & Weibo, SEM, Media buy) and offline, lasting 3 months

JEJU SHINHWA WORLD：DIGITAL SUMMER CAMPAIGN A summer campaign was launched on both social media platforms with directed conversion on the official website The core concept of the campaign was to hit on the touch point of “No More Excuses” , failed promises between friends, family and couples, for a pre arranged overseas holiday,2 viral videos were produced to create awareness online One is from a perspective of a buddy that has just being “played out” by her friends on an earlier agreed trip, and the other is from the angle of a mother who has had enough of her husband empty promises Style of the video was done by the leads “dissing” This is also to coincide with the hugely popular variety program “The Rap of China” during the summer period to bring more awareness to the campaign Media placements for the campaign were done both online (Official WeChat & Weibo, SEM, Media buy) and offline, lasting 3 months

• Resort World Singapore : China Digital Marketing Archiive provided Resort World Singapore one year social media strategy included mini-site, weibo marketing, KOL, SEM, creative wechat mini-site