Aqueduct

Aqueduct is a digital agency working only in healthcare, and its website now presents the business under the name Flipside Health. Based in London, it combines technology with human insight to build connected health products centred on patients. Its work spans pharmaceutical, life sciences, consumer healthcare and public health clients.

What Aqueduct offers

• Digital health products — apps and digital experiences for patients, carers and healthcare professionals.
• Pharma campaigns — work such as weather-triggered advertising and helping a consumer painkiller brand sell direct to consumers.
• Patient support tools — including an emotional support assistant for people with psoriasis.
• Public health and NHS projects — digital tools to ease pressure on NHS services and campaigns on heart disease.
• Clinical trial recruitment — digital approaches to make recruiting trial participants more efficient.
• Regulatory navigation — working with legal, privacy, medical, marketing and IT stakeholders to deliver compliant solutions.

Who it works with

The agency serves pharmaceutical and life sciences firms, consumer healthcare brands and public health bodies. Named projects involve Haleon, Nurofen and Novartis.

Key facts

• Based in: London
• Trading name: Flipside Health
• Sectors: pharma, life sciences, consumer healthcare, public health