Adapt Marketing

Adapt Marketing designs and deploys agent-based marketing workflows that stay inside a client's own systems. It began as a digital PR, content and link building agency, and now builds AI tooling where people review and approve everything the agents draft.

What Adapt Marketing offers

• Custom agentic workflows: architecture, build and deployment of multi-agent systems wired into existing tools and data.
• Content generation: article drafts, A/B variations and topic ideas based on stored brand guidelines.
• Partnership identification: tracking institutions and publications and drafting outreach for staff to send.
• SEO monitoring: alerts on ranking changes, technical issues and competitor backlinks.
• Media monitoring: coverage opportunities, mentions and brand sentiment.
• WebMCP implementation: setting up WebMCP for a client's site.

Customers and markets

The systems run on the client's AWS, Azure, GCP or on-premise setup, and the agency says it never holds client data. Its earlier outreach work included projects with Buildium.

Key facts

• Founder: Brian Chappell
• Ownership: clients receive the full source code and documentation
• Contract: no long-term tie-in