Ábaco

Ábaco is a Colombian advertising agency that has been working since 1984. It runs a personal, direct service built on what it calls creative contacts: the agency deals with people one to one, studies their marketing information and turns it into a concept or creative execution, keeping its communication simple.

Products and services

• Market and brand analysis: studying the market and working out the essence of a brand.
• Communication strategy: planning how a brand speaks to its audience.
• Creative and identity work: concept development and corporate imaging.
• Packaging and point-of-sale: pack design and in-store display material.
• Advertising production: creating, producing and publishing ad pieces, with follow-up once campaigns run.
• Web, social and photography: websites, social media channels and photo shoots.

Key facts

• Based in: Colombia
• Founded: 1984
• Design lead: Elva López Camargo, with the firm since 1984